You know how I say that life shows you signs of what your purpose is? Well this morning, it was a tweet by eco fashion activist Livia Firth (wife of actor Colin Firth) that has got me pretty darn determined to make sustainable style part of the Red Fairy Project’s mission. The tweet linked to this article from The Observer which talks about the powerful documentary The True Cost by Director Andrew Morgan available worldwide May 29th.

If you wear clothes, you simply must watch the trailer below.

Just watching this trailer creates a certain awareness, right? This is my first goal: to get us all to think. Think about what goes into the making of that fab $19 t-shirt you are contemplating buying. Of course, like all my fellow fashionistas I shop at Zara and wear Nike so don’t think for a minute that are am telling you to start wearing a potato sack to work tomorrow.

I just want us to start questioning how this industry is currently treating other human beings as well as our planet. My challenge for now is that I’m not sure what other choices we have if we want to start shifting our purchases to more responsible options. And this is part of my mission: to find designers and brands that are out there creating fabulous fashion that isn’t made at the cost of another person’s health and welfare. I’ve already started reaching out to sustainable fashion bloggers and have found some pretty cool people on Instagram so I shall be sharing my findings with you and linking to any great shops I discover.

If you are already aware of some talented designers and businesses in this arena, please share them in the comment section below or email me at

Also, you can download the digital version from iTunes here or watch it on Netflix (for free!).

Andrew Morgan, Stella McCartney, eco fashion, sustainable, style, the true cost, movie, vegan
The True Cost Director Andrew Mrogan rubs elbows with some pretty prominent and well respected people in the fashion industry. Here he is with eco designer Stella McCartney.
green celebrities, Colin firth, Livia firth, Andrew Morgan, eco fashion, sustainable, style, the true cost, movie,
Morgan with actor Colin Firth (swoon!) and his wife Livia Firth, founder of Eco Age.


Summary of the movie: This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?

4 thoughts on “Must-see movie: The True Cost (of fashion)

  • I was accidentally (or may be not) sent to your blog and read your article about “The True Cost” documentary. After being spellbound by the movie I am a changed woman. This message needs to be sent to the world and I too, will do my part. Thank you so much for posting! I am a new fan of your site!

    • Hi Jane! So glad you found the movie impactful and that it struck a cord. I strongly believe that once you become aware of what goes into making most of our fast fashion clothing, it really shifts your mindset. Thanks for your kind comments on my blog and please stop by again soon! You can also sign up for the weekly newsletter so that you don’t miss a beat: ;)

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