As it happens often these days, I discovered ecological Veja sneakers thanks to Instagram. More precisely, via Leia Sfeiz’s account which is MAJOR thanks to pictures of her aspirational life in Paris and gorgeous creations from her company Diapers and Milk (organic leggings for girls and boys).
Leia collaborated with Veja to create the Esplar marble sneaker which has become the IT sneaker spotted on all the major fashion players. Personally, I prefer it to other popular white kicks like the Adidas Stan Smith or Superstar because Veja sneakers are made of organic materials and are fair trade. I mean, it’s just a no brainer! You can purchase the limited edition Esplar marble sneaker here.
Veja has other cool styles which you can check out here and I highly encourage you to follow their Instagram account to see their latest arrivals and inspiring street style looks. They also did a lovely collaboration with French children’s brand Jacadi:
If you would like to find out a bit more about the Veja brand, here are some details (thanks Wikipedia) that explain what goes into the ecological and fair trade production of their shoes:
Veja works in the North-East of Brazil with a co-operative of organic cotton farmers. Over 320 families have adopted the agro-ecology farming model with the technical support of the local NGO, ESPLAR. Cotton and food crops are cultivated without chemicals or pesticides. Veja buys organic cotton at around twice the market price.
The soles of Veja trainers are made from wild rubber from the Amazonian Rainforest. The Amazon is the only place on earth where rubber trees grow in the wild. Veja buys Amazonian rubber at a premium. This allows the rubber tappers to live decently from rubber tapping, reducing the financial appeal of land clearance. This is an economically sustainable way to fight against deforestation.
Since 2006 Veja has used vegetable-tanned leather. Vegetable-tanned leather is a chrome-free leather tanned with organic compounds only. Leather is usually tanned using heavy metals, like chrome, which generate high levels of pollution in the waters close to tanneries. Veja has replaced heavy metals with acacia extracts, a natural tannin.